E-Commerce: Business-Boost for manufacturing companies!
The aim of “made in China 2025” policy is to push Industry 4.0 & Internet-technologies. China's manufacturing industry should assume a leading role in the world by 2025.
The Chinese industry is looking for high-tech suppliers to achieve this goal.
We show you, how EU manufacturing companies can apply e-commerce and push their own business in the Chinese market as well.
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e-Commerce in China is about B2B2C
In today’s China we actually are not speaking of B2B anymore, but about B2B2C. Future business models have to be Online-to-Offline/Offline-to-Online (O2O) with WeChat providing a comprehensive communication, service and commerce environment.
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e-Commerce platforms in China provide high potential to B2B market
When people think about E-Commerce and online shopping, usually fast-moving consumer goods such as cosmetics, books, electronics and clothing come to people’s mind. E-Commerce certainly offers a great marketplace for these products but it is also becoming rapidly more and more relevant for B2B companies. E-Commerce is becoming an integral part of life in China and B2B companies are now also discovering the potential that lies in the various Chinese e-commerce platforms.
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e-Commerce: Potential and challenges to manufacturing companies
44% of the global eCommerce (in Gross Merchant Value) flows through four Chinese platforms: taobao, tmall, jd.com, pingduoduo. There is a lot to learn about each of these companies and what different benefits they provide as a sales channel.
Once you have an eCommerce up and running, with positive returns, what are the next challenges to overcome?
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Online sales is irreplacealbe today!
If Online sales and brand promotion can be considered as its irreplaceability, that early preparation and long-term investment is necessary.